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For the fourth consecutive year, SCOP (Saudi Center for Opinion Polling) conducted a comprehensive study involving 1,222 Saudi citizens aged 18 and above to measure their usage patterns and preferences for social media applications.
Key Areas of Focus:
1. Awareness and usage of social media applications
2. Most preferred social media applications
3. Gender differences in social media usage and preferences
Key Findings:
Among the most significant findings for 2025 were the increased usage of TikTok and a decline in the usage of “X” (formerly Twitter).
For the complete report:
