In line with the rapid digital transformation, Vision 2030, and the Kingdom’s hosting of the Esports World Cup, SCOP conducted a comprehensive 2025 study examining Saudi gamers’ behaviors, preferences, usage patterns, and attitudes toward local content reflecting Saudi culture and identity.
The survey covered 1,098 Saudi mobile phone users (18+), representing 96% of the Saudi population per GASTAT surveys, with a ±2.6% margin of error.
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Over the past decade, the Kingdom of Saudi Arabia has witnessed a series of exceptional social transformations that have left a deep and lasting impact on all segments of society. Recognizing the importance of this phase, SCOP conducted this study to provide a comprehensive and in-depth perspective on the trends and behaviors of different Saudi generations. This study comes in response to the noticeable research gap in this field. Despite the abundance of global studies on generations, most adopt a Western perspective that may not align with the specificity of Saudi society. At the regional level, available studies tend to ...
SCOP surveys indicate that:99% of Saudis use social media, with WhatsApp, Snapchat, and YouTube ranking highest in usage.89% of Saudis use at least one streaming platform, with Shahid leading for the third consecutive year.49% of Saudis use artificial intelligence, and 31% of its users utilize it daily.The novelty of artificial intelligence and the adoption by half of Saudis suggests a high rate of future adoption.
For the fourth consecutive year, SCOP (Saudi Center for Opinion Polling) conducted a comprehensive study involving 1,222 Saudi citizens aged 18 and above to measure their usage patterns and preferences for social media applications.Key Areas of Focus: 1. Awareness and usage of social media applications 2. Most preferred social media applications 3. Gender differences in social media usage and preferences Key Findings: Among the most significant findings for 2025 were the increased usage of TikTok and a decline in the usage of “X” (formerly Twitter). For the complete report:
The Saudi Center for Opinion Polls conducted a study on 1,222 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms.Key Areas of Focus:Awareness and usage of VoD platforms.Most preferred VoD platforms.Use of multiple platforms.Most watched programs.Sharing of VoD platform subscriptions with others.Key Findings:VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last years.For the full report:
The Saudi Center for Public Opinion Polls conducted a study on 1,084 Saudi citizens (aged 18+) to identify their usage patterns and preferences regarding artificial intelligence tools. Main Areas: 1. Usage of AI tools 2. Most commonly used AI tools 3. Impact of artificial intelligence Key Findings: 49% of Saudi society uses artificial intelligence technologies, with ChatGPT leading as the most used tool at 41%. The results also showed that 94% of users see a positive impact of artificial intelligence on their lives. The Saudi society doesn’t appear to be fearful of using AI, even regarding its impact on jobs. ...
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