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06 Aug 2026
Social Media Applications 2026
For the fifth consecutive year, the Saudi Center for Opinion Polling (SCOP) has conducted a comprehensive study among 1,266 Saudi citizens (aged 18 and above) to evaluate their usage patterns and preferences regarding social media platforms. Core Objectives: Key Findings: After years of steady growth, the results reveal a notable shift in the behavior of Saudi social media platform users. Over the past two years, most platforms have begun recording a reverse trend, marked by declining usage rates to varying degrees. This decline is most pronounced on YouTube, followed by Telegram and platform X, while platforms such as WhatsApp and ...
22 Jan 2026
Electronic Gaming Survey 2025
In line with the rapid digital transformation, Vision 2030, and the Kingdom’s hosting of the Esports World Cup, SCOP conducted a comprehensive 2025 study examining Saudi gamers’ behaviors, preferences, usage patterns, and attitudes toward local content reflecting Saudi culture and identity. The survey covered 1,098 Saudi mobile phone users (18+), representing 96% of the Saudi population per GASTAT surveys, with a ±2.6% margin of error. Download the report:
03 Dec 2025
Saudi’s Generations
Over the past decade, the Kingdom of Saudi Arabia has witnessed a series of exceptional social transformations that have left a deep and lasting impact on all segments of society. Recognizing the importance of this phase, SCOP conducted this study to provide a comprehensive and in-depth perspective on the trends and behaviors of different Saudi generations. This study comes in response to the noticeable research gap in this field. Despite the abundance of global studies on generations, most adopt a Western perspective that may not align with the specificity of Saudi society. At the regional level, available studies tend to ...
22 Jul 2025
Connected society
SCOP surveys indicate that:99% of Saudis use social media, with WhatsApp, Snapchat, and YouTube ranking highest in usage.89% of Saudis use at least one streaming platform, with Shahid leading for the third consecutive year.49% of Saudis use artificial intelligence, and 31% of its users utilize it daily.The novelty of artificial intelligence and the adoption by half of Saudis suggests a high rate of future adoption.
22 Jul 2025
Social Media Applications 2025
For the fourth consecutive year, SCOP (Saudi Center for Opinion Polling) conducted a comprehensive study involving 1,222 Saudi citizens aged 18 and above to measure their usage patterns and preferences for social media applications.Key Areas of Focus: 1. Awareness and usage of social media applications 2. Most preferred social media applications 3. Gender differences in social media usage and preferences Key Findings: Among the most significant findings for 2025 were the increased usage of TikTok and a decline in the usage of “X” (formerly Twitter). For the complete report: