For the second consecutive year, the Saudi Center for Opinion Polling (SCOP) conducted a survey on Saudis’ attitudes toward the use of artificial intelligence tools, with the aim of understanding their usage patterns and preferences. The 2026 survey included a sample of 814 Saudi citizens aged 18 and above. The key findings were as follows: For the full report:
For the fifth consecutive year, the Saudi Center for Opinion Polling (SCOP) has conducted a comprehensive study among 1,266 Saudi citizens (aged 18 and above) to evaluate their usage patterns and preferences regarding social media platforms. Core Objectives: Key Findings: After years of steady growth, the results reveal a notable shift in the behavior of Saudi social media platform users. Over the past two years, most platforms have begun recording a reverse trend, marked by declining usage rates to varying degrees. This decline is most pronounced on YouTube, followed by Telegram and platform X, while platforms such as WhatsApp and ...
In line with the rapid digital transformation, Vision 2030, and the Kingdom’s hosting of the Esports World Cup, SCOP conducted a comprehensive 2025 study examining Saudi gamers’ behaviors, preferences, usage patterns, and attitudes toward local content reflecting Saudi culture and identity. The survey covered 1,098 Saudi mobile phone users (18+), representing 96% of the Saudi population per GASTAT surveys, with a ±2.6% margin of error. Download the report:
Over the past decade, the Kingdom of Saudi Arabia has witnessed a series of exceptional social transformations that have left a deep and lasting impact on all segments of society. Recognizing the importance of this phase, SCOP conducted this study to provide a comprehensive and in-depth perspective on the trends and behaviors of different Saudi generations. This study comes in response to the noticeable research gap in this field. Despite the abundance of global studies on generations, most adopt a Western perspective that may not align with the specificity of Saudi society. At the regional level, available studies tend to ...
The Saudi Center for Opinion Polls (SCOP) participated in the Riyadh International Book Fair 2025, held at Princess Nourah bint Abdulrahman University in Riyadh, through a panel discussion titled “From the Childhood of Books to the Childhood of Screens.” The session presented the results of a survey on children’s reading habits, led by Mr. Saud Al-Ghamdi and moderated by Ms. Noura Al-Roumi. The discussion received wide engagement from the audience, generating a rich dialogue around the survey’s findings. Participants expressed their appreciation to SCOP for its ongoing annual initiatives and dedicated efforts to promote reading in its various dimensions.