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Video on Demand Platforms KSA 2024

The Saudi Center for Opinion Polls conducted a study on 1,322 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms. Key Areas of Focus: Key Findings: VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last year.  For the full report:

Apps usage in the Kingdom

Apps usage and preferences in the Kingdom. For the third year in a row the Saudi Center for Opinion Polling (SCOP) has conducted a representative study into Apps usage in Saudi Arabia. Have a read to learn more detail.

The Saudi Center for Opinion Polling (SCOP) participation in the WAPOR International Conference in Seoul has laid the foundation for scientific collaboration with European counterparts in developing metrics and standards for response rates in surveys and their impacts.

SCOP concluded its participation in the 77th annual international conference hosted by the World Association for Public Opinion Research (WAPOR), held in Seoul, South Korea, from July 28-31. The conference was attended by hundreds of researchers from 51 countries. Dr. Abdullah Alhokail, President of SCOP, highlighted the importance of addressing this methodological issue in his research paper, especially considering the current variance in international practices and the lack of specific solutions from recognized international bodies. Following the presentation, Dr. Torbjörn Sjöström, CEO of Novus Group International, contacted Dr. Alhokail, expressing support for the research paper and proposing joint collaboration between ...

Public Opinion Polling and the Economy

The Saudi Center for Opinion Polls (SCOP) recently engaged in an insightful session at the Public Investment Fund (PIF) hosted by Dr. Ismail Radwan, Director for Economics and Investment Strategy, focusing on “The power of polling.” During the visit, Dr Abdullah Alhokail and Cees Faber showcased examples across various sectors such as sports, tourism, housing, health, and expats, emphasizing the significance of representative sampling, scientific rigor, and accuracy throughout the survey process. Furthermore, critical points and “watch-outs” to consider when conducting surveys were highlighted, enriching the discussion. The meeting concluded with both teams exploring potential avenues for future collaboration.

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