Saudi Center for Opinion Polling

Media Center

Listening to the population!

Listening to the population!

The Saudi Center for Opinion Polling (SCOP) was invited by the Council of Health Insurance (CHI) to present at their CX forum and facilitated an interactive session on “Listening to the population, the value of opinion polling”. The presentation included the approach and outcomes of two studies. One study centered on the over-time development of a range of indicators measuring perceptions around Vision 2030 within the Kingdom, as well highlighted significant differences between population groups on key attributes. The second study presented a logistical regression model developed to improve the vaccination rate during the launch of the first Covid vaccination ...

19736
31 Jan 2024
How inflation affects Saudi families

How inflation affects Saudi families

Inflation has become a big issue the world over since the start of the pandemic. No one really knows what causes inflation despite what you might read in economic textbooks. Most economists agree that the generous support policies unleashed during the pandemic to help citizens and businesses weather the shock resulted in a huge demand for goods that could not be met as easily because it was coupled with supply chain bottlenecks: China Inc was closed for business. The debate continues about whether inflation is transitory or here to stay, with famous economists taking both sides. One reason economists often ...

3566
10 Dec 2023
Have Saudis abandoned reading books?!

Have Saudis abandoned reading books?!

Saudi Arabia has a rich literary tradition. The Riyadh International Book Fair attracts participants from all over the world. The Saudi Center for Opinion Polling (SCOP) is committed to the importance of a reading culture. A SCOP team participated in the fair’s programme. They presented and led a seminar titled “Have Saudis Abandoned Books?” at King Saud University. The seminar aimed to raise awareness of the importance of books and reading, general reading behaviour in the Kingdom and included a comparison with global trends. During the seminar, the team presented a detailed analysis of reading habits in Saudi society. The ...

15510
08 Oct 2023
WAPOR 76

WAPOR 76

A group of experts and researchers from the Saudi Center for Opinion Polling (SCOP) participated in the 76th annual World Association for Public Opinion Research (WAPOR) conference, held from September 19 to 22, 2023, in Salzburg, Austria. The conference covered a wide range of topics related to measuring public opinion, including online surveys, artificial intelligence and panels, and other important topics such as: the dissemination of public opinion polls, the quality of public opinion research around the world, and traditional media research. It is worth noting that the Saudi Center for Opinion Polling (SCOP) is a member of the WAPOR ...

4315
20 Sep 2023
A strategic partnership between the Saudi Authority for Data and Artificial Intelligence (SDAIA) and the Saudi Center for Opinion Polling (SCOP) in the implementation of online surveys.

A strategic partnership between the Saudi Authority for Data and Artificial Intelligence (SDAIA) and the Saudi Center for Opinion Polling (SCOP) in the implementation of online surveys.

SDAIA and the Saudi Center (SCOP) made available a new service in the “Tawakkalna services” application called “Surveys Portal”, on Wednesday 02/08/2023 at the global tech event LEAP, and the availability of this service reflects a joint work between the two parties based on a deep scientific and professional partnership. The first fruit of this partnership is the launch of the Saudi Center (SCOP) – which is a leading entity in polling – The first project, “Health Security”, where the survey will be sent to the selected samples in the “Tawakkalna services” application. This survey was subject to the center’s ...

7058
14 Feb 2023
Saudi Center for Opinion Poll Takes Part in Debates on Developing the Int’l Public Opinion Measures

Saudi Center for Opinion Poll Takes Part in Debates on Developing the Int’l Public Opinion Measures

Experts and researchers affiliated to the Saudi Center for Public Opinion Poll have taken part together with their counterparts from 130 countries in debates focussing on ways to develop measuring the international public opinion, it was reported here today.This came at the 75th session of Gallup International Society conference which was held in the Spanish capital of Madrid from 25 – 28 September 2022.The conference tackled a host of issues related to measuring public opinion.The participants agreed to disseminate the culture of new methods dealing with the developments of public opinion and caring for training in the coming session including ...

8303
14 Feb 2023
German Ambassador to Saudi Arabia Visits SCOP

German Ambassador to Saudi Arabia Visits SCOP

During his tour, accompanied by the Chairman of the Board of Directors of the Center, Dr. Abdullah Al-Hogail, the German ambassador was briefed on the SCOP’s methodology in building its surveys and projects, and the areas it addressed, such as cultural, social, health and entertainment.He was also briefed on the various stages of telephone data collection, procedures for ensuring their quality and the quantitative and qualitative measurements of data, in addition to statistical analysis, and converting the results into easy-to-read reports.The ambassador and his companions praised the precise practical standards that SCOP is committed to, which are compatible with international ...

6759
07 Oct 2022
The Saudi Center for Opinion Polling (SCOP): 75% of Saudi society believe that social media applications have positive effects on them :

The Saudi Center for Opinion Polling (SCOP): 75% of Saudi society believe that social media applications have positive effects on them :

The Saudi Center for Opinion Polling (SCOP) conducted a survey in February 2022 on the usage of social media applications by the Saudi community. The survey was conducted on a random sample of 1,220 citizens of both genders aged 18 and over. The survey measured the degree of association with the applications by tracking which one comes to mind first when thinking about them. The results showed that the first thing that comes to mind is the “WhatsApp” application, which received the highest percentage of 33%, followed by the “Snapchat” application in second place with a slight difference of 30%, ...

4118
29 Mar 2022
The Saudi Center for Opinion Polling (SCOP) has confirmed that society welcomes the measures to empower Saudi women

The Saudi Center for Opinion Polling (SCOP) has confirmed that society welcomes the measures to empower Saudi women

The Saudi Center for Opinion Polling (SCOP) revealed, on the occasion of International Women’s Day on March 8 of each year, that the Saudi community welcomes the social reforms related to women’s empowerment and appreciates the official procedures taken in this regard, and their feeling of its positive impact on their social and developmental path. Arwah Al-Manha, the content manager at the SCOP, explained that the center conducts annual surveys on various topics related to social affairs and public opinion, confirming that their results show strong support for social reforms and the community’s awareness of their importance in their development ...

30708
08 Mar 2022
Saudi Center for Opinion Polls Obtains Two ISO Certificates for Quality and Data Analysis

Saudi Center for Opinion Polls Obtains Two ISO Certificates for Quality and Data Analysis

The Saudi Center for Opinion Polls has obtained the ISO certificate in the quality management system ISO 20250:2019 and the ISO certificate in the studies and data analysis system ISO 9001:2021, it was reported here today.The achievement is yet a further recognition of the efforts of the center, reiterating its commitment to all international standards and practices in various operational processes.

2204
16 Jan 2022