Home What is the Saudi Center for Opinion Polling’s (SCOP) vision?
- 259661
- 05 Sep 2023
- https://scop.sa/?p=1061
To be a reliable source of scientific information on public opinion.
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03 Dec 2025
Saudi’s Generations
Over the past decade, the Kingdom of Saudi Arabia has witnessed a series of exceptional social transformations that have left a deep and lasting impact on all segments of society. Recognizing the importance of this phase, SCOP conducted this study to provide a comprehensive and in-depth perspective on the trends and behaviors of different Saudi generations. This study comes in response to the noticeable research gap in this field. Despite the abundance of global studies on generations, most adopt a Western perspective that may not align with the specificity of Saudi society. At the regional level, available studies tend to ...
13 Oct 2025
SCOP participates in a panel discussion titled “From the Childhood of Books to the Childhood of Screens” at the Riyadh International Book Fair 2025.
The Saudi Center for Opinion Polls (SCOP) participated in the Riyadh International Book Fair 2025, held at Princess Nourah bint Abdulrahman University in Riyadh, through a panel discussion titled “From the Childhood of Books to the Childhood of Screens.” The session presented the results of a survey on children’s reading habits, led by Mr. Saud Al-Ghamdi and moderated by Ms. Noura Al-Roumi. The discussion received wide engagement from the audience, generating a rich dialogue around the survey’s findings. Participants expressed their appreciation to SCOP for its ongoing annual initiatives and dedicated efforts to promote reading in its various dimensions.
24 Sep 2025
Representing Saudi Arabia: SCOP’s Methodological Innovation Showcased in Bulgaria
The Saudi Center for Opinion Polls (SCOP) participated in the 77th Gallup International Association Conference, held in Varna, Bulgaria, from September 21–25, 2025, with broad international representation from opinion research institutions.Dr. Abdullah Alhugail and Dr. Nuha Al-Wadaani presented a paper titled “Assessment and Mitigation of Mode Effects in Mixed-Mode Surveys and Polls: A Practical Application to SCOP Polls”, showcasing the center’s methodological experience and solutions to enhance survey quality. The paper sparked wide engagement and discussion among participants.This participation reflects SCOP’s commitment to strengthening its international presence and advancing public opinion research in line with the highest professional standards.
22 Jul 2025
Connected society
SCOP surveys indicate that:99% of Saudis use social media, with WhatsApp, Snapchat, and YouTube ranking highest in usage.89% of Saudis use at least one streaming platform, with Shahid leading for the third consecutive year.49% of Saudis use artificial intelligence, and 31% of its users utilize it daily.The novelty of artificial intelligence and the adoption by half of Saudis suggests a high rate of future adoption.
22 Jul 2025
Social Media Applications 2025
For the fourth consecutive year, SCOP (Saudi Center for Opinion Polling) conducted a comprehensive study involving 1,222 Saudi citizens aged 18 and above to measure their usage patterns and preferences for social media applications.Key Areas of Focus: 1. Awareness and usage of social media applications 2. Most preferred social media applications 3. Gender differences in social media usage and preferences Key Findings: Among the most significant findings for 2025 were the increased usage of TikTok and a decline in the usage of “X” (formerly Twitter). For the complete report: