As part of its Scientific Diplomacy Initiative, the Saudi Center for Opinion Polling (SCOP) showcased Saudi society’s experience in fostering sustained reading among children at the Frankfurt Book Fair, held from 7 to 11 October. The presentation was delivered by Dr. Nuha AlWadaani and Mr. Cees Faber. The presentation examined the findings of SCOP’s 2026 survey on sustained reading among Saudi children from the perspective of their parents. It explored the role of reading in developing children’s linguistic abilities, the influence of parental attitudes in shaping enduring reading habits, and the factors that help establish reading as a lifelong practice. ...
The Saudi Center for Opinion Polling (SCOP) is taking part in the 2026 Annual Conference of the Gallup International Association, held in Budapest, Hungary, from 27 to 29 September. The Center is represented by its General Supervisor, Dr. Abdullah Al-Huqail, and Mr. Cees Faber.SCOP’s participation reflects its strategic commitment to aligning its practices with internationally recognized scientific standards in public opinion measurement, while engaging with the expertise and insights of leading research centers and specialized institutions.
For the second consecutive year, the Saudi Center for Opinion Polling (SCOP) conducted a survey on Saudis’ attitudes toward the use of artificial intelligence tools, with the aim of understanding their usage patterns and preferences. The 2026 survey included a sample of 814 Saudi citizens aged 18 and above. The key findings were as follows: For the full report:
For the fifth consecutive year, the Saudi Center for Opinion Polling (SCOP) has conducted a comprehensive study among 1,266 Saudi citizens (aged 18 and above) to evaluate their usage patterns and preferences regarding social media platforms. Core Objectives: Key Findings: After years of steady growth, the results reveal a notable shift in the behavior of Saudi social media platform users. Over the past two years, most platforms have begun recording a reverse trend, marked by declining usage rates to varying degrees. This decline is most pronounced on YouTube, followed by Telegram and platform X, while platforms such as WhatsApp and ...
In line with the rapid digital transformation, Vision 2030, and the Kingdom’s hosting of the Esports World Cup, SCOP conducted a comprehensive 2025 study examining Saudi gamers’ behaviors, preferences, usage patterns, and attitudes toward local content reflecting Saudi culture and identity. The survey covered 1,098 Saudi mobile phone users (18+), representing 96% of the Saudi population per GASTAT surveys, with a ±2.6% margin of error. Download the report: