Home What is the Saudi Center for Opinion Polling’s (SCOP) vision?
- 259543
- 05 Sep 2023
- https://scop.sa/?p=1061
To be a reliable source of scientific information on public opinion.
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13 Oct 2025
SCOP participates in a panel discussion titled “From the Childhood of Books to the Childhood of Screens” at the Riyadh International Book Fair 2025.
The Saudi Center for Opinion Polls (SCOP) participated in the Riyadh International Book Fair 2025, held at Princess Nourah bint Abdulrahman University in Riyadh, through a panel discussion titled “From the Childhood of Books to the Childhood of Screens.” The session presented the results of a survey on children’s reading habits, led by Mr. Saud Al-Ghamdi and moderated by Ms. Noura Al-Roumi. The discussion received wide engagement from the audience, generating a rich dialogue around the survey’s findings. Participants expressed their appreciation to SCOP for its ongoing annual initiatives and dedicated efforts to promote reading in its various dimensions.
24 Sep 2025
Representing Saudi Arabia: SCOP’s Methodological Innovation Showcased in Bulgaria
The Saudi Center for Opinion Polls (SCOP) participated in the 77th Gallup International Association Conference, held in Varna, Bulgaria, from September 21–25, 2025, with broad international representation from opinion research institutions.Dr. Abdullah Alhugail and Dr. Nuha Al-Wadaani presented a paper titled “Assessment and Mitigation of Mode Effects in Mixed-Mode Surveys and Polls: A Practical Application to SCOP Polls”, showcasing the center’s methodological experience and solutions to enhance survey quality. The paper sparked wide engagement and discussion among participants.This participation reflects SCOP’s commitment to strengthening its international presence and advancing public opinion research in line with the highest professional standards.
22 Jul 2025
Connected society
SCOP surveys indicate that:99% of Saudis use social media, with WhatsApp, Snapchat, and YouTube ranking highest in usage.89% of Saudis use at least one streaming platform, with Shahid leading for the third consecutive year.49% of Saudis use artificial intelligence, and 31% of its users utilize it daily.The novelty of artificial intelligence and the adoption by half of Saudis suggests a high rate of future adoption.
22 Jul 2025
Social Media Applications 2025
For the fourth consecutive year, SCOP (Saudi Center for Opinion Polling) conducted a comprehensive study involving 1,222 Saudi citizens aged 18 and above to measure their usage patterns and preferences for social media applications.Key Areas of Focus: 1. Awareness and usage of social media applications 2. Most preferred social media applications 3. Gender differences in social media usage and preferences Key Findings: Among the most significant findings for 2025 were the increased usage of TikTok and a decline in the usage of “X” (formerly Twitter). For the complete report:
22 Jul 2025
Video on Demand Platforms KSA 2025
The Saudi Center for Opinion Polls conducted a study on 1,222 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms.Key Areas of Focus:Awareness and usage of VoD platforms.Most preferred VoD platforms.Use of multiple platforms.Most watched programs.Sharing of VoD platform subscriptions with others.Key Findings:VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last years.For the full report: