SCOP Profile

SCOP: Public Opinion Survey Report Saudi Society’s Trends in Using Artificial Intelligence Tools

The Saudi Center for Public Opinion Polls conducted a study on 1,084 Saudi citizens (aged 18+) to identify their usage patterns and preferences regarding artificial intelligence tools. Main Areas: 1. Usage of AI tools 2. Most commonly used AI tools 3. Impact of artificial intelligence Key Findings: 49% of Saudi society uses artificial intelligence technologies, with ChatGPT leading as the most used tool at 41%. The results also showed that 94% of users see a positive impact of artificial intelligence on their lives. The Saudi society doesn’t appear to be fearful of using AI, even regarding its impact on jobs. ...

Which generation read the most?

Do All Generations Read? On the occasion of the Riyadh International Book Fair 2024, SCOP conducted a recent survey regarding reading patterns across different generations in the Kingdom of Saudi Arabia. The survey examined reading habits among various generations in Saudi society, reaching noteworthy conclusions. The following report addresses several key questions, including: Which generation read the most? How do reading practices differ among Saudi generations compared to their counterparts in USA? Is there a significant disparity in reading rates between genders within different generations? To view the full report, please visit

Video on Demand Platforms KSA 2024

The Saudi Center for Opinion Polls conducted a study on 1,322 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms. Key Areas of Focus: Key Findings: VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last year.  For the full report:

Apps usage in the Kingdom

Apps usage and preferences in the Kingdom. For the third year in a row the Saudi Center for Opinion Polling (SCOP) has conducted a representative study into Apps usage in Saudi Arabia. Have a read to learn more detail.

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