Which generation read the most?

Video on Demand Platforms KSA 2024

The Saudi Center for Opinion Polls conducted a study on 1,322 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms. Key Areas of Focus: Key Findings: VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last year.  For the full report:

Apps usage in the Kingdom

Apps usage and preferences in the Kingdom. For the third year in a row the Saudi Center for Opinion Polling (SCOP) has conducted a representative study into Apps usage in Saudi Arabia. Have a read to learn more detail.

Transportation

Listening to the population!

The Saudi Center for Opinion Polling (SCOP) was invited by the Council of Health Insurance (CHI) to present at their CX forum and facilitated an interactive session on “Listening to the population, the value of opinion polling”. The presentation included the approach and outcomes of two studies. One study centered on the over-time development of a range of indicators measuring perceptions around Vision 2030 within the Kingdom, as well highlighted significant differences between population groups on key attributes. The second study presented a logistical regression model developed to improve the vaccination rate during the launch of the first Covid vaccination ...

Gallup international association (GIA) End of Year Survey 2023 – Global Indicators, Saudi Arabia Focus

The Gallup international association (GIA)* End of Year Survey (EoY) is an annual tradition initiated by and designed under the chairmanship of Dr. George Gallup in 1977. The survey is conducted every year since then. This year it was carried out in 41 countries around the world.  The Saudi Center for Opinion Polling is the Gallup international association (GIA) representative for the Kingdom. This report focuses on the findings for Saudi Arabia.  Field work was conducted in Nov 2023.