Measuring and tracking the accurate opinions and trends of the Saudi public.
Developing institutional capacity and expertise.
Achieving financial sustainability.
Do All Generations Read? On the occasion of the Riyadh International Book Fair 2024, SCOP conducted a recent survey regarding reading patterns across different generations in the Kingdom of Saudi Arabia. The survey examined reading habits among various generations in Saudi society, reaching noteworthy conclusions. The following report addresses several key questions, including: Which generation read the most? How do reading practices differ among Saudi generations compared to their counterparts in USA? Is there a significant disparity in reading rates between genders within different generations? To view the full report, please visit
The Saudi Center for Opinion Polling (SCOP) had the pleasure today welcoming H.E. Mr. Hans Peter van der Woude, Ambassador of the Kingdom of the Netherlands Saudi Arabia and his team. During an interactive and engaging session the exchange focused on the importance and impact of polling illustrated by examples and trends covering a changing and connected society, tourism, expats, sports, and entertainment.
The Saudi Center for Opinion Polls conducted a study on 1,322 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms. Key Areas of Focus: Key Findings: VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last year. For the full report:
Apps usage and preferences in the Kingdom. For the third year in a row the Saudi Center for Opinion Polling (SCOP) has conducted a representative study into Apps usage in Saudi Arabia. Have a read to learn more detail.
SCOP concluded its participation in the 77th annual international conference hosted by the World Association for Public Opinion Research (WAPOR), held in Seoul, South Korea, from July 28-31. The conference was attended by hundreds of researchers from 51 countries. Dr. Abdullah Alhokail, President of SCOP, highlighted the importance of addressing this methodological issue in his research paper, especially considering the current variance in international practices and the lack of specific solutions from recognized international bodies. Following the presentation, Dr. Torbjörn Sjöström, CEO of Novus Group International, contacted Dr. Alhokail, expressing support for the research paper and proposing joint collaboration between ...
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