Apps usage in the Kingdom

Which generation read the most?

Do All Generations Read? On the occasion of the Riyadh International Book Fair 2024, SCOP conducted a recent survey regarding reading patterns across different generations in the Kingdom of Saudi Arabia. The survey examined reading habits among various generations in Saudi society, reaching noteworthy conclusions. The following report addresses several key questions, including: Which generation read the most? How do reading practices differ among Saudi generations compared to their counterparts in USA? Is there a significant disparity in reading rates between genders within different generations? To view the full report, please visit

Video on Demand Platforms KSA 2024

The Saudi Center for Opinion Polls conducted a study on 1,322 Saudi citizens (18+ years) to understand the usage and preferences of VoD platforms. Key Areas of Focus: Key Findings: VoD Platforms in KSA: Shahid, Netflix, and STC TV lead in usage and preference. Netflix sees dip in engagement from last year.  For the full report:

Transportation

Listening to the population!

The Saudi Center for Opinion Polling (SCOP) was invited by the Council of Health Insurance (CHI) to present at their CX forum and facilitated an interactive session on “Listening to the population, the value of opinion polling”. The presentation included the approach and outcomes of two studies. One study centered on the over-time development of a range of indicators measuring perceptions around Vision 2030 within the Kingdom, as well highlighted significant differences between population groups on key attributes. The second study presented a logistical regression model developed to improve the vaccination rate during the launch of the first Covid vaccination ...

Gallup international association (GIA) End of Year Survey 2023 – Global Indicators, Saudi Arabia Focus

The Gallup international association (GIA)* End of Year Survey (EoY) is an annual tradition initiated by and designed under the chairmanship of Dr. George Gallup in 1977. The survey is conducted every year since then. This year it was carried out in 41 countries around the world.  The Saudi Center for Opinion Polling is the Gallup international association (GIA) representative for the Kingdom. This report focuses on the findings for Saudi Arabia.  Field work was conducted in Nov 2023.