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Listening to the population!
The Saudi Center for Opinion Polling (SCOP) was invited by the Council of Health Insurance (CHI) to present at their CX forum and facilitated an interactive session on “Listening to the population, the value of opinion polling”. The presentation included the approach and outcomes of two studies. One study centered on the over-time development of a range of indicators measuring perceptions around Vision 2030 within the Kingdom, as well highlighted significant differences between population groups on key attributes. The second study presented a logistical regression model developed to improve the vaccination rate during the launch of the first Covid vaccination ...
Gallup international association (GIA) End of Year Survey 2023 – Global Indicators, Saudi Arabia Focus
The Gallup international association (GIA)* End of Year Survey (EoY) is an annual tradition initiated by and designed under the chairmanship of Dr. George Gallup in 1977. The survey is conducted every year since then. This year it was carried out in 41 countries around the world. The Saudi Center for Opinion Polling is the Gallup international association (GIA) representative for the Kingdom. This report focuses on the findings for Saudi Arabia. Field work was conducted in Nov 2023.
End of Year
With the participation of The Saudi Center for Opinion Polling (SCOP), the Gallup international association (GIA)* Index indicates that the global average of optimism is 39%, so 2024 will be better than 2023, and the Saudis are the most optimistic with 82%. For more information on the full report:
Video on Demand Platforms KSA
The Shahid platform is the most used and preferred by Saudis in general, and Netflix is the most used and preferred by young people aged 18 to 34 years. View the report via the following link:
Apps usage in the Kingdom 2023
Apps usage and preferences in the Kingdom. For the second year in a row the Saudi Center for Opinion Polling (SCOP) has conducted a representative study into Apps usage in Saudi Arabia. The Kingdom has a unique Apps landscape. With WhatsApp, Snapchat and YouTube having the highest usage, TikTok, Telegram and LinkedIn show the highest relative increase year-on-year. Have a read to learn more detail.